AI and AI Literacy
AI is already reshaping the world of work. Discover how industries use artificial intelligence — and why AI-literate employees are more in demand than ever.
You can start the course straight away!
Students aged 13+ are welcome to apply!
Get a certificate upon completion
Approximately 30-60 minutes of content
From your social media feed to self-checkouts and music recommendations — AI is everywhere. But how does it really work? And why are employers so interested in it?
In this Digital Skills Programme you’ll explore how AI is already shaping everyday jobs across Amazon. Through short videos, interactive content, and real examples, you’ll discover what AI literacy means — and why it’s becoming an essential skill for the future of work.
Whether you’re interested in data, creativity, or problem-solving, this experience will help you understand how AI is used in real workplaces, and how you can stay one step ahead.
AI isn’t just for computer scientists. It's used in nearly every career you can imagine. This tour gives you the knowledge to talk about AI confidently, spot where it’s being used, and understand its impact.
Whether you’re considering a tech career or just want to future-proof your skills — AI literacy is a smart place to start.
Explore what artificial intelligence really means—and how it's already shaping the world around you, from streaming platforms to smart assistants.
Get to grips with the core concepts behind AI, including algorithms, data, and machine learning, in clear and simple terms.
Discover how AI is used in industries like healthcare, retail, logistics, and entertainment—and the kinds of careers it’s creating.
Use real-world examples to put your knowledge to the test. Spot patterns in data, explore ethical questions, and try out decision-making tasks AI systems face.
Reflect on your learning and take the next step in building your digital skills. Earn a certificate and start thinking about your own future with AI.
Explore what artificial intelligence really means—and how it's already shaping the world around you, from streaming platforms to smart assistants.
Get to grips with the core concepts behind AI, including algorithms, data, and machine learning, in clear and simple terms.
Discover how AI is used in industries like healthcare, retail, logistics, and entertainment—and the kinds of careers it’s creating.
Use real-world examples to put your knowledge to the test. Spot patterns in data, explore ethical questions, and try out decision-making tasks AI systems face.
Reflect on your learning and take the next step in building your digital skills. Earn a certificate and start thinking about your own future with AI.
See where innovation happens at Amazon
Hear about their jobs, career journeys, and top tips.
Discover a wide range of career paths.
Here we can answer any questions about the experiences you may have. If your question isn’t on the list - please contact support here.
Amazon’s Career Tours are guided video experiences that take you behind the scenes of real tech and business roles. You’ll hear directly from Amazon employees, explore day-to-day tasks, and discover what it takes to work in exciting industries.
Career Tours take around 30 minutes to complete. They're perfect for getting a quick but meaningful glimpse into life at Amazon.
Build the digital skills you need to succeed — at school, at work, and in life. These programmes are designed to help you build your digital confidence from the ground up. Through interactive tasks, real-life scenarios, and practical tips, you’ll gain the foundational skills that employers look for — and that will support you across subjects, job applications, and everyday life online.
Each experience take around 30 minutes to complete. They're perfect for getting a quick but meaningful glimpse into essential digital skills.
Virtual Work Experiences are your all-access pass to life at Amazon. From logistics and cloud tech to design and data, you’ll explore the diverse roles that power one of the world’s most innovative companies. 
The Virtual Work Experience can take around 6-7 hours to complete. It may take less or more time, it’s entirely up to you. If you want to do it in chunks and come back to it, that’s absolutely fine. 
The programmes are available on any device – computer, tablet, or phone. For the best viewing experience, we recommend using the Chrome browser on a laptop or desktop.
"The course was great. There were a lot of things to learn and understand. It's actually perfect, interactive and informative."
“I enjoyed how informative and helpful it was to navigating careers and the workplace.”
“I liked learning about the new opportunities within amazon and how innovative and inspiring the company is as a whole"
“I enjoyed the wide variety of careers covered in the virtual programme and the activities I got to complete, particularly the Tech Innovations activity.”
“I enjoyed the apprenticeship and career pathway section [Module 3]. It gave me more insight into employability skills and how to write a CV”